Beat the Rush: Building Your Donor Audience Before Year-End

Beat the Rush: Building Your Donor Audience Before Year-End

VIRTUAL | August 19, 2026 | Time: 1PM-2PM EASTERN Beat the Rush: Building Your Donor Audience Before Year-End Join Isa Hasty, Senior Manager of Product Positioning at Feathr, to learn smart, early digital marketing strategies to build and engage your donor audience before year-end and GivingTuesday hit.

Beat the Rush: Building Your Donor Audience Before Year-End

The busiest fundraising season is closer than it looks. Yet many nonprofits wait until GivingTuesday or December to start talking to supporters — and by then, the moment for building real connection has already passed.

Before you can ask for a gift, people need to know who you are. That’s why the smartest nonprofits are investing right now in campaigns that expand their reach, bring more traffic to their site, and keep their mission front-of-mind well before year-end.

Join us to learn how to set up your nonprofit for a stronger GivingTuesday and year-end season through smart, early digital marketing moves.

What you’ll learn:

_______• Why getting in front of supporters early is a must for year-end efforts
_______• How to leverage location based marketing, search targeting, and more to find new donors
_______• Simple approaches for re-engaging past supporters and volunteers
_______• The metrics that actually tell you what’s paying off – and what you can stop doingStart early, and you’ll build a base of supporters who are ready and motivated to give when your campaign launches.

Guest Speaker: Isa Hasty

 

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