Birdwatchers buy different kinds of birdseed to attract the fowl they most want in their garden. Cardinals are attracted by one kind of feed, and blue jays by another. And hummingbirds? They like sugar water.
Nonprofit volunteer recruitment is a similar game. To attract different volunteers of different ages and skill sets to your nonprofit, you’ve got to switch up your sugar water.
Check out the article linked below to learn about a volunteer recruitment plan that wooed millennial volunteers through a magazine.
Two Magazines in One Promote Volunteering for Social Service Agency [Red Rooster Group]