You are a nonprofit, not a marketing company. We know. But these days, your nonprofit should be thinking like marketers.
You’re not only selling your cause, you’re selling the benefit of volunteering for your cause. And that’s what we’re all about today.
Think of your volunteers as a marketer would think of their target audience. It’s your job to figure out what makes them tick, what they’re looking for when volunteering for a nonprofit, and if your nonprofit can offer them that.
For three more tips on thinking like a marketer, check out the article below.
4 Ways Thinking Like a Marketer Can Bolster Volunteer Engagement [Engaging Volunteers]