We know that more teens are getting involved in volunteer work than ever before. A new study by DoSomething.org takes our comprehension even further: the biggest factor for a teenager getting involved in volunteerism is the influence of their friends. The more friends you have volunteering, the better the chances you’ll volunteer yourself.
Impassioned teens promoting a nonprofit cause are often more persuasive than any web-based call to action or direct mail promotion. In light of this study, how can nonprofits attract more teenagers to help with their cause?
One DoSomething.org finding shows teenagers rarely head to internet sources and social media for volunteer work, choosing instead to ask friends and family members what opportunities are available. In light of this, nonprofits should leverage resources outside of the web. For example, DoSomething.org runs its own hugely effective SMS texting campaigns to take advantage of the fact that teens who use mobile phones are 38% more likely to be volunteers.
Click below to learn more insights and suggestions for the best methods of recruiting teenage volunteers:
Half of American Teengers Volunteer, Largely Because Their Friends Do [Chronicle of Philanthropy]