Case Study: "Being Handicapped is Convenient, No?"

Topic: Videofeed

Case Study: “Being Handicapped is Convenient, No?”

September 27th, 2012

Often, the most straightforward methods of advertising are the ones that will get your message ignored.

The following nonprofit video is in French, but you don’t need to understand the language to pick up on the message—trust us.

This video is so striking because it challenges assumptions and forces the audience to acknowledge an uncomfortable reality—the difficulty of being handicapped in modern society—that we’re usually only too happy ignoring.

Let us know what you think: Is this video effective at conveying its message? If so, why is it effective?

When marketing your nonprofit, how can you mold your message in a way that breaks from the norm?

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Topic: Videofeed