As you and your nonprofit fundraising team know very well, people donate for many reasons. For some it’s a genuine interest in helping, or perhaps showing others they’re financial freedom. Many nonprofit donors are motivated by emotion—whether it’s sadness, hope, gratitude or even guilt.
Similarly, your nonprofit’s audience may engage with your organization for surprising reasons. Every nonprofit supporter is naturally altruistic and generous, but their social media participation reveals less positive reasons for the Facebook addictions or booming YouTube channels.
Check out the article linked below to learn more about your supporters and the psychology of social networking.
The Psychology of Social Networking [Katya’s Nonprofit Marketing Blog]