You may have spent hours and hours researching the best way for your nonprofit to utilize social media. Maybe you have employees who have the primary focus of keeping your sites up-to-date. But how on earth do you know if all your time, effort and resources are paying off?
Measuring your reach online is a daunting task and there are many outliers in the majority of strategies. However, measuring “likes,” follows, subscribers, as well as analyzing traffic ranks from Quantcast, Alexa and Compete.com can all help to determine the amount of traffic your social media sites are getting.
Curious about your nonprofit’s reach online? Read more at the following article.
Measuring reach online [Community Media Workshop]