Demographic studies show that Pinterest’s main user base is women ages 25-54. If your nonprofit’s target audience is within these parameters, we say absolutely go for it! (And if they’re not, why not still give it a shot?)
If you’re a newbie to the world of Pinterest, there are some unspoken rules you should be aware of. First and foremost: no hard sells. Using hard sells on Pinterest is a breach of the code. And if you break that code your soon-to-be-ex-followers will know you’re breaking their rules.
But most nonprofits need to promote something (and that something usually involves a financial contribution or action). If this is the case for your nonprofit, check out the article linked below for Pinterest-appropriate promotion tips.
Three Tips for Drawing Even More Traffic from Pinterest [Entrepreneur.com]