There are many types of social sharers. There are those who post everything on Facebook. You know who their celebrity boyfriend is, what career they should have pursued, where they should live and what type of fruit they are all thanks to those viral online quizzes. Then there are those who are a bit stingier on what they share. They pick and choose only the cutest baby videos and pertinent articles (thus, you know what they post is worth a look).
No matter the type of sharer, these things get viewed. And it’s important that your nonprofit content is sharable for selectives and boomerangs alike (see the infographic for explanations of these defined types of sharers). Take a look at the infographic below courtesy of StatPro.
The Psychology of Sharing [Social Fish]