There was a time when turning a thought into a 140 character Tweet was revolutionary and would change the landscape of the Internet and social media. But that was then, and although Twitter is still a popular social media platform, there’s a shift in where social media is heading and it sure isn’t confined to 140 characters.
The trend for nonprofits is turning the social media experience into a visual one. The two main contenders for your attention are Instagram and Pinterest, each one visual and each with a different purpose. For Instagram, it is more of an art when documented that makes your nonprofit different. With Pinterest, it is more of a curation tool to put images together to show your personality. What your main goal is, could be the difference for whether you go with Instagram or Pinterest.
Learn more about which visual social media platform is right for your nonprofit by following the link below.
Instagram vs. Pinterest: Which Is More Important for Brands? [Morrison/Sprout Insights]