Facebook and Twitter may be the big dogs of the social media racetrack, but one of the “little guys” is coming quickly from the rear of the pack at an alarming pace.
Instagram is being utilized by 40% of the top 100 brands in the world. And one wouldn’t think you’d wager on that percentage, but take into consideration that at the beginning of 2012, there were 15 million Instagram users. Just a little over halfway through the year and that number has grown to 80 million. With stats like that, you could start placing bets on your nonprofit making a show.
Read the article below for more information on Instagram’s growth and why your nonprofit should get in the race.
40% of Top Brands Are on Instagram [Mashable]