Like everything, Facebook has its ups and downs. Luckily for nonprofits, there are ways to maximize the positives to generate better donation leads on social media.
Through simple actions like targeting specific newsfeeds for certain information, you can reduce the amount of people who unfollow you because your content is irrelevant. In turn, your relevant content will lead to higher engagement because your fans will care about what you share.
For more on generating more volunteers and donors through social media, click the article linked below.
3 Ways to Generate Better Leads on Facebook [Entrepreneur]