Ah, the olden days. Back when a telephone’s primary use was to call or send the occasional text. Today, millennials use their smartphones as computers. Smartphones can access any information that you otherwise would access on your desktop, so why not read your emails, check newsletters or update your social media accounts through your phone?
All of the smartphone-carrying millennials means it’s time for your nonprofit to develop a mobile web strategy.
For more information on how millennials use smartphones to access the internet and interact with nonprofits, check out the data in the following article.
No Mobile, No Future [Razoo]