It doesn’t take much for someone to “like” a photo on Facebook. One tap of the finger. Some are more stingy about liking posts, but even with them, does a “like” get you anything? A “like,” by definition to us, is merely a head nod or high five to an entertaining little nugget you’ve posted. But is that head nod valuable to your nonprofit? Only if you can further engage them.
Check out the article below to learn the value of social media interactions and how your nonprofit should handle them.
Photos Get the Most “Likes” on Facebook, But Do They Engage People? [frogloop]