When the Humane Society of the United States posted a message with a picture to their Facebook page, they hit the bullseye right on the mark. Within 48 hours, they had 21,000 shares, 18,000 likes and thousands of comments. So what made their message go viral?
By building a strong network and paying attention to what was happening virally, the Humane Society was able to reach a large audience with their message and mission. And it worked.
To learn more about the Humane Society’s strategy for social media success, click the article linked below.
Strategic Spontaneity: How the Humane Society Got 21,000 Shares of Campaign Message on Facebook in 48 Hours [Beth Kanter]