It’s a trend to which Pinterest, Instagram and Tumblr users can attest. It’s also evident on your nonprofit’s Facebook Page (hopefully): photos and videos are more than social media’s most popular form of content. They’re the driving force.
The dominance of images and videos on every social media site is relatively new to the digital space. To adapt, your nonprofit should save and exchange what a Pew Internet and American Life Project study calls “social currency.”
Immerse your nonprofit in the social currency market and your nonprofit will enjoy a wealth of engagement. Learn more by clicking below.
Online Life in Pictures [Pew Internet]