If you’re using social media solely to look hip, keep up with celebrity gossip and keep in touch with the times, you’re doing it wrong.
Ignore all of the voices saying that social media is irrelevant to fundraising. In fact, because of the reach that social media incurs, much of your fundraising can derive from your activity on social networking sites. The people that access your Facebook, Twitter or LinkedIn pages are interested in your mission. Keep them interested by providing interesting and relevant content.
For information on how to drive fundraising through social media, access the link below.
Here’s How Social Media Can Drive Your Fundraising [Razoo]