Many parents find adjusting to the arrival of their first child much harder than caring for their second. By the second time around parents are less panicked by every cry or weird skin rash.
And even though nonprofits have been engaging with supporters on Facebook for a while now, the social media site is relatively new. Nonprofits are still like haggard and easily frightened first-time parents. Your methods may be working, but perhaps not as well as they could be. Still, some nonprofits are using Facebook better than others.
To optimize engagement on your nonprofit’s Facebook Page, look to the success of organizations. Nonprofit social media experts have identified five commonalities between the strongest nonprofits on Facebook. Find out what they are in the article below.
How NGOs Win with Facebook: Better Engagement in Five Easy Lessons [MOB LAB]