Some nonprofit gurus consider small donations or miniscule spurts of information on social media “slacktivism.”
These small acts—like retweeting your nonprofit’s tweet, donating $10 or signing a petition—may seem unrewarding. But consider the possibilities if everyone was a slacktivist. When a lot of people put in a little effort for your cause, you’ll enjoy a wave of publicity and a rush of donations.
Don’t degrade what might seem like useless interaction. Slacktivists might do more good than you anticipate.
How Change Happens [Razoo]