Topic: Social Mediafeed Volunteer Managementfeed

Don’t Berate The “Slacktivists”

August 28th, 2012

Some nonprofit gurus consider small donations or miniscule spurts of information on social media “slacktivism.”

These small acts—like retweeting your nonprofit’s tweet, donating $10 or signing a petition—may seem unrewarding. But consider the possibilities if everyone was a slacktivist. When a lot of people put in a little effort for your cause, you’ll enjoy a wave of publicity and a rush of donations.

Don’t degrade what might seem like useless interaction. Slacktivists might do more good than you anticipate.

How Change Happens [Razoo]

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