Do you do the whole jumping and screaming, American Idol bit whenever you get new likes or followers on Facebook? We hate to tone down the excitement, but a like and follower isn’t the same as a winning lottery ticket.
While it’s necessary to count likes and followers, measuring your reach on social media needs to go beyond these simple numbers. It’s time to ask yourself quantitative and qualitative questions about your reach, reaction and action.
For more on determining your reach on social media, follow the link below.
Metrics: Go Beyond Counting Likes and Followers [Nonprofit Technology Network]