You don’t have to post controversial things to your blog to get people to think. Yes, your goal is to make people think—but you should challenge what others are all saying with your own unique insights brought through experience. You don’t need to stir up controversy for the sake of creating an opportunity for cyber-debating. Because there’s nothing we hate more than seeing two people bickering on a forum, blog, or worse, Facebook. We’re not in middle school. So don’t act like it.
All of this doesn’t mean you can’t write about “hot topics.” Being new and innovative doesn’t mean you write about something completely random, like how cute puppies are (although, who could argue with that) or why you think Justin Beiber is annoying (we all agree, but c’mon). Write what you know your readers need to hear. Write what you know. And gosh darn it, write it well.
And check out the article below for more stellar blog writing tips.
How to Change the World … from Your Desk [@ProBlogger]