As overloaded as nonprofit supporters are by digital media, they don’t avoid it when they need to relax. In fact most Americans spend their evenings in front of not one, but two screens. While watching TV they Google their favorite actor, and they may log on to Facebook or Twitter to comment on the sporting event they’re watching.
Your supporters’ habit for simultaneously watching TV and relaxing with social media is a tremendous opportunity for engagement. But it’s one that most nonprofit social media strategies leave untouched. Tap into the potential of social media outreach with multi-tasking Americans using advice from the article linked below.
3 Ways to Turn Distraction Into Support [Inspiring Generosity]