Now-a-days, pretty much everything that your nonprofit does has to have some sort of social aspect to it. You could be running a donation campaign to reach out to past donors, but in order for it to be a complete success it has to have a Twitter push or a blog post written about it.
So it would only make sense to be as social as possible since your website is the forefront of your nonprofit. This includes creating excellent and sharable content and putting social media plugins on your website, which allow others to share your content on their social media sites.
Learn more about making a more social website by following the link below.
Six Powerful Ways To Make Your Website More Social [John Haydon]