Unless you’re a honey badger that simply “doesn’t care,” or a cute, little girl with a knack for rapping Nicki Minaj, it’s probable that your content hasn’t been viewed 25 million times.
The number of views of such viral YouTube videos have gone head to head with many charity campaigns. For example, the KONY 2012 campaign that sparked lots of controversy as well as action.
But how can your nonprofit elevate its message online to an almost viral online presence? Chip and Dan Heath mention in their book, ‘Made to Stick’ the six steps of creating “sticky ideas.”
First, the message must be simple and concise, as well as profound.
For the other five steps to creating memorable concept online, follow the link below.
The social effect – how social media has led to the ‘viral charity campaign’ [Philanthropy Journal]