Some nonprofit fundraisers have given up on social media. They may not have seen the donation returns they expected after creating a Twitter account or increasing their blog posts. But those nonprofit leaders are thinking too broadly about social media and how it enhances fundraising.
Get more specific about how your nonprofit will use social media if you want to raise money through Facebook or a similar social network. Your fundraising goals—and the way you communicate them to followers—will affect the ROI on your social media investment.
Check out the article below for six ways your nonprofit can put social media to work for your fundraising goals.
How Social Media and Fundraising Fit Together [Kivi’s Nonprofit Communications Blog]