Technology can be completely overwhelming. There’s a tweet going up somewhere about a Facebook post that referred to a blog about a podcast. And the list could go on. With all of the different social media outlets, don’t get confused by what people are actually looking for.
In order to be effective with social media, focus on human characteristics instead of how many different tools you’re using. People want to see that you listen to what they have to say, the content that you put out and who else is talking about you.
Learn more about human interest factors that you can utilize by clicking the article linked below.
Social Media: It’s the People, Not the Tools [Katya’s Nonprofit Blog]