Before Facebook introduced Timeline for brands, your nonprofit social media strategy could focus on the here and now. Uploaded pictures enjoyed high interaction rates when they were relevant and timely, and the questions posed in your status updates worked best when related to recent or upcoming events.
But Facebook Timeline for brands changes everything for your nonprofit. And we mean everything. Telling your nonprofit’s story is more complex and dynamic, your pictures and logo are even more important, and Facebook’s Timeline features will reprioritize your social media strategy.
You need to get a handle on this. Start by reading more about how Timeline will change your nonprofit’s social media strategy in the article linked below.
Eleven Ways Facebook Page Timelines Change Your Content Strategy [Social Fish]