Pinterest is not just for moms and teenage girls who are prematurely planning their weddings. Slash these stereotypes and recognize that your nonprofit can greatly benefit from joining the Pinterest community.
Pinterest is dedicated to connecting people with similar interests and tastes. Start up a pinterest page for your nonprofit to interact with people who are interested in your mission. Can you say “future donor?”
When starting your Pinterest page, first you must know your audience. It’s important to realize that 87% of Pinterest users are women and most users are between 25 and 52 years of age. Focus on making your mission appealing to this large demographic.
Check out the other strategies in the article linked below.
10 Strategies for Non-Profits on Pinterest [Mashable]