Nonprofit technology buffs once lauded apps as the latest and greatest nonprofit fundraising tools. But the nonprofit apps trend was predictably short-lived. More important than apps is a mobile-friendly nonprofit web design because it reaches a broader, smartphone-yielding audience.
With the right nonprofit web design your organization’s site is a classic and timeless fundraising tool, like a black and white film. Read the article below for mobile-friendly nonprofit web design tips, as well as advice on email newsletters, connecting on social media, and what not to add to your mobile fundraising strategy.
Forget Apps: Young Donors View Web Sites on Smartphones [Chronicle of Philanthropy]
Image via The Essential Films