Mobile marketing is great. We love it. It’s awesome. Now, keeping that in mind, you have to realize its limitations. You can’t cram your entire wardrobe into one suitcase (and if you can, it’s time to go shopping), nor can you fit your entire website contents into a mobile site.
Your main website has lots of information—perfect for a little laptop or desktop exploration. But when someone’s checking out your nonprofit’s cause on their cell phone, they want the main idea—and that’s all.
Learn more on slimming down your full website for a mobile-friendly version in the article below.
The opportunity and constraint of mobile [Katya’s Non-Profit Marketing Blog]