Persuading donors ought to be your first priority as you plan your nonprofit web design. The more persuasive your nonprofit web design, the more responsive prospective donors will be to your nonprofit’s story. In other words: create a persuasive website and your nonprofit will be in the money.
Understanding how audiences interact with your nonprofit web design will help your organization create a site perfectly suited to them. And a thorough familiarity with audiences will make your web design strategy all the more effective.
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A Guide to Strategic Web Design for Nonprofits [NETWITSTHINKTANK]