When a dog in obedience training is commanded to run to one place or another, it can quickly figure out where it’s supposed to go. But if you and a friend call a dog from two different places the dog will likely sit still until you two quit confusing it.
Your nonprofit supporters are nothing like dogs—except of course for their good nature. But in creating a new nonprofit web design, keep in mind that pulling site visitors in two (or more) different directions will confuse and even frustrate them.
Keep your nonprofit web design simple, with an easy-to-follow call to action. Learn more about simplifying your nonprofit web design in the following article.
How To Create Clear Objectives For Your Nonprofit’s Website [John Haydon]