Great chefs don’t leave tarragon out of a recipe that calls for it. Nor do they substitute nutmeg for cinnamon. Every ingredient affects taste in their complicated dishes. Likewise, your nonprofit web design needs several elements working together to achieve your desired effect.
Take color. The blues and greens in your nonprofit web design directly impact a potential donor’s impression of your organization. Each color—and even each shade—will evoke a certain mood or feeling in site visitors.
Learn more about how color impacts supporters’ opinion of your nonprofit in the web design article below.
A Primer on How to Use Color Well on Your Website [Katya’s Nonprofit Marketing Blog]