A museum visitor will get the most out of her visit when she’s guided through collections by a volunteer or curator. Curators shape a visitor’s experience by explaining the significance of each artwork. Wandering around the museum without direction or purpose wouldn’t be as interesting.
Similarly, your nonprofit web design should engage visitors by defining your goals for their visit, then navigating their experience. Experts in nonprofit web design suggest that the design will either increase supporter engagement or diminish it.
Keep clicking for 37 tips on engaging supporters with your nonprofit web design.
37 Tips to Engage Your Website Visitors [Frogloop]