Nonprofit web design experts report a troublesome trend among charitable organizations. More often than not, nonprofits serving disadvantaged people like the homeless ignore the people they help in their web designs. Instead nonprofits feature content that’s relevant and interesting for volunteers, donors and prospective board members.
Nonprofits that ignore the people who depend on them alienate others. It demonstrates a severe disconnect between nonprofits’ mission and their web designs.
Check out the following article for surprising information about the importance of serving your beneficiaries in every aspect of your marketing—including your nonprofit web design.
Website Content for Homeless People? [Kivi’s Nonprofit Communications Blog]