Of course you want to tell a compelling story, but is a 10 page, word-flooded document or online post really the most effective way?
When writing for your nonprofit, it’s really easy to deviate away from your mission. When planning fundraising or developmental strategies, focus on being clear and concise. You’re the worker bee for your nonprofit, not your potential donors. Don’t make them work to find the point in your writing.
To-the-point web design is also imperative and can ensure that people entering your site don’t abruptly click the bright red X on the top right corner of their screens. There’s no need for bells and whistles, just show your mission and be compelling in your writing.
Get more tips on how your nonprofit can cut to the chase below.
“Don’t Make Me Work” [Razoo]