No one hands out money to strangers. And if someone’s going to donate to your nonprofit, it’s going to take some time for them to get to know you. Their first stop? Your website. Like the first time the teenage girl brings her new boyfriend home to meet daddy, a first impression is crucial. One misstep and you may get the boot. Whoops.
60% of people will check out a nonprofit’s website before making a donation. So you’d better make it crystal clear just what your nonprofit does and how their donation will help. If you don’t, they just hit their back button and go searching for another nonprofit. And we certainly don’t want that.
For 2 top notch tips on making your nonprofit web design effective, check out the article linked below.
10 Steps to a More Effective Nonprofit Website Design: Part 2 [NTEN]