More images equals less reading. Less reading equals less work. Less work equals more time interacting with your website. These are the equations. Are you balancing them correctly?
If there’s one thing that we’ve harped on nonstop when it comes to nonprofit web design, it’s including images. So, we’re here to say it again. And again. Images provide a vital element to your website that keep users involved and enthralled—if used correctly.
If our past arguments haven’t been convincing enough, take a look at the article linked below, with 3 image-use tips based on the ideas of advertising giant, David Ogilvy.
Images are great – unless you’re making one of these 3 mistakes [Katya’s Non-Profit Marketing Blog]