Many times, the biggest barrier to donating happens when the online donation process is too cumbersome. For each field a donor has to fill out, their chances of leaving your website before contributing increase greatly.
Considering how important it is to make donations easy for your online constituents, nonprofits should look into incorporating Google Wallet on their website.
While not the first service of its kind, Google Wallet is one of the first to go out of the way to make its intuitive two-click donation system simple. The potential to reduce walkaways during your donation process is worth taking a second look at.
Click below to learn if Google Wallet is right for your organization:
Google Wallet Ushers in a New Era in Online and Mobile Fundraising for Nonprofits [Nonprofit Tech 2.0]
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