To compete with the big kids, your nonprofit needs a secret weapon. It has to be big and powerful and affordable. We’ll give you a hint: it already exists. It’s the Internet, folks. And when used properly it’s a powerful weapon in your nonprofit’s arsenal.
But here’s the catch. Lots of nonprofits don’t use the Internet to its fullest potential—and that’s a problem. (It’s like having a BB gun and BBs, but rather than shooting them, you choose to throw them.) SEO, in its basic form, is the practice of improving your website’s likelihood to be found “organically” through search engines. SEO is tricky, but it pays off dramatically in the end if done correctly.
Check out the blog below for the basic need-to-know tips on SEO for nonprofits.
SEO 101 for Nonprofits [Inspiring Generosity]