A donor relationship management system (DRM) is like your nonprofit’s little black book. DRMs help you fundraise by organizing everything you need to know about your supporters. So just as a social butterfly needs a little black book to keep track of lunch dates and friends’ birthdays, nonprofits need DRMs to keep track of their fundraising friends.
Nonprofit technology experts are quick to point out that their sector often neglects DRM updates. But since nonprofit tech changes continually, your DRM needs to change along with it.
Make a date in your little black book for a DRM update, and check out the five prep steps for the changeover in the article below.
5 Keys to Preparing for Your CRM System Implementation [NTEN]
I like the analogy here. Having contact information readily (and easily) available for your donors is essential.