Well it finally happened—smartphone users have become the majority of mobile owners. In a time when technology is moving at a fast pace, especially mobile technology, you aren’t savvy unless you own an Android or iPhone. Even 69% of people access the Internet via mobile every day.
This also shows that people today are more on the go and don’t have time to sit down at a computer. How this ties into your nonprofit is that mobile donations and mobile friendly websites are more important than ever. Reaching out to donors via mobile could make the difference in your fundraising efforts.
Learn more about the changes in mobile usage by following the link below.
Nielsen: Smartphone owners now the majority [Molina/Technology Live]