Nobody is exempt from a mishap or mistake, especially on social media sites. And when one organization tweeted an offensive message by accident on their company page rather than a personal account, things got sticky. But it could have happened to anyone, right?
Next time, think twice about who you hire to handle your social media. Even if they are professional while at work and their personal accounts aren’t, you have to consider possible consequences. And remember, your online integrity is a reflection of your organization’s values. So make sure you are portraying yourself in a positive light.
Learn more about protecting your online integrity by clicking the article linked below.
What KitchenAid’s Tasteless Tweet Can Teach Us About Online Integrity [Rosetta Thurman]