It’s easier to make a connection with one individual than with two. (Ahem, third wheel.) Likewise—your nonprofit’s relationship with supporters will be richer when you don’t force your entire organization on them. Instead, feature individuals in your nonprofit marketing plan. Let the people you help speak for you.
Mary, a brain cancer survivor, tells a very compelling story. And it’s one audiences care more about than any data a board member could spew from behind his or her desk.
Keep reading for an example of great storytelling in nonprofit marketing. Then set out to find your organization’s own storyteller.
Brain Cancer Survivor Asks Why NOT me? [Low Hanging Fruit]