Most nonprofits’ cause is naturally very serious, because it addresses an important need. So many nonprofit marketing plans take it upon themselves to tell their story with a straight face. The trouble is, while your cause may not have a personality, your audiences (and the people you help!) do.
It’s okay to inject humor in your nonprofit marketing plan—even organizations with totally unfunny missions can be funny on occasion. Balancing humor with humor dignity is key.
Learn how a crisis center’s marketing plan used humor respectfully in the following article.
The Crisis Center with a Sense of Humor [Kivi’s Nonprofit Communications Blog]