As your nonprofit destructs and reconstructs your marketing plan for the coming year (or creates it for the first time), reflect on changes in communication as a whole. It’s not enough to make changes in your marketing plan based upon what’s different about your organization this year, or even on how your audience has changed.
Adjust your nonprofit marketing plan for 2013 according to changes in how people consume information. Developing a content marketing strategy could help your nonprofit connect with supporters in a way traditional marketing cannot.
Learn more about content marketing and consider integrating it in your nonprofit’s 2013 strategy with guidance from the article linked below.
Content Marketing is Different—The Terminology [Kivi’s Nonprofit Communications Blog]