Your nonprofit marketing plan doesn’t need to be brainy in the sense that it’s all facts and figures, with few interesting tidbits or emotionally charged stories. You should be interesting and even emotional. Otherwise your marketing plan may never sway supporters—or prospective ones—to react.
But the brainiac part comes in when you’re concepting your nonprofit marketing plan. Instead of focusing just on your audience’s demographic info, your nonprofit also needs to consider how their brains work. Neuromarketing is a hot development for nonprofits, and you need to get in on it.
Get brain-wise with marketing guidance in the article linked below.
Marketing: It Really IS Brain Surgery [Forbes]