A new demographic is starting to use the Internet. It’s no longer just Millennials and professionals that religiously access the web—more than half of people over 65 are also accessing the Internet.
This means almost every age demographic is now reachable online. It’s about time to get on that online marketing strategy that you’ve been shoving to the bottom of your to-do list.
For more statistics about why creating an online marketing strategy is important, follow the link below.
Reality Check: Why You Need an Online Marketing Strategy [Kivi’s Nonprofit Communications Blog]