As a nonprofit, you have a mission or goal that you are trying to achieve, whether it be to raise money for a certain cause or being an advocate for another. In order to tell people that this is why you are a nonprofit, you need to have a message.
This message is what will resonate with your audience and will make them understand what your nonprofit is all about. This message will also help your audience sell you to others when someone asks what your nonprofit is about. Your message is the probably the most important thing to include in your media.
Learn more about what a message is and why just any message won’t do by following the link below.
Choosing the Right Message for Your Nonprofit [Palmer/Social Fish]