Direct online marketing has evolved into one of the most effective means of reaching your target audience. If the majority of your posts on social media are pictures of sneezing kittens, it’s likely you’ll be marketed by cat-loving companies and nonprofits.
Increase your return on investment by targeting potential donors online based on their possible interest in your mission.
Online advertising has evolved significantly recently, so make sure to keep up-to-date on new advances.
Along with staying up-to-date, it’s important to keep in mind the three cardinal rules: One rule is to keep in mind that previous donors are likely to be the most likely to be philanthropic in the future.
For the other 2 basic rules and much more information, follow the link below.
Improving Direct Marketing Response with Online Advertising [Nonprofit Technology Netword]